“Avatar” answers this question: what has James Cameron been doing since sinking “Titanic” and walking away with all those Oscars 12 years ago? BFD asked Cameron a new question: what does his 3D breakthrough mean for everybody else?

BFD: You’re producing the 3D film `Sanctum’ and will do the same with the `Fantastic Voyage’ remake being written by Shane Salerno. Is this a deliberate strategy to feed a diet of 3D pictures to further screen counts?

`Sanctum’ was designed to show several things. It’s an R rated picture, an adult drama. There are no monsters or fantasy elements. It’s basically `Deliverance’ in a cave, a pure psychological drama. The goal with that film is to show you don’t have to spend a couple hundred million dollars to make a film in 3D. We‘re making that picture for about $22 million. `Sanctum’ also shows this doesn’t have to be horror, fantasy or action. I want to inspire other filmmakers to do 3D, to keep it alive and expanding. I’m going to make all my features in 3D so in a way, what’s good for 3D is good for me. I’ve tried to create an example with `Avatar’ and I’m trying to create examples with `Sanctum’ and `Fantastic Voyage.’ In a completely different way, I’ll create an example with `Titanic,’ showing that you can go back to an evergreen or comic-book film and convert it to high quality 3D. That’s a completely different process than `Avatar’ or `Sanctum,’ but it will mean more content for 3D screens. Everybody can now see this is not going to fade out. Audiences are embracing it, and seeking it out. We went up from 250 to 510 3D screens in France, just in anticipation of `Avatar.’ And they are selling out.

Source: Variety
December 20, 2009

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