Update on australian release

We have been receiv­ing numer­ous queries regard­ing the release of Bro­ken Hill in Aus­tralia so we wanted to give you an offi­cial update on the process Bro­ken Hill is tak­ing before it gets a major release.

Bro­ken Hill had its World Pre­miere in Mel­bourne Aus­tralia before it was taken on the inter­na­tional film fes­ti­val cir­cuit and our own test screen­ing cir­cuit. In the process it has won many awards and set the scene for a suc­cess­ful national and inter­na­tional release.

The nor­mal ges­ta­tion period for a film is 2 – 3 years. The Aus­tralian film “Shine’, which did so well at the Acad­emy Awards a num­ber of years ago took around five years from devel­op­ment to release. So the Bro­ken Hill expe­ri­ence is noth­ing unusual. Less than 1% of the peo­ple we expect to see Bro­ken Hill in the­atres have been exposed to it so far. The major release sched­ules are yet to come.

The ten­ta­tive release date for Aus­tralia is May 9, 2010. That may seem far off to some. How­ever, we are mak­ing sure that the release of Bro­ken Hill in Aus­tralia is a sig­nif­i­cant occur­rence. We believe the wait will have been worth it.

Thanks for being so inter­ested. If you didn’t care when or if it ran we would be more concerned.

Posted on 02.01.10